Episode 55 

This week, Tessa is joined by Freddie Abrahams and Daisy Pettinger, who have both built lasting careers in modelling across fashion, lifestyle and commercial work. In this episode, they talk about how they each found their way into the industry, the very different paths they took at the start, and what it has really taken to keep going in a career that can be unpredictable, competitive and constantly changing. 

They reflect on the realities of rejection, the challenge of confidence, and the difficulty of not taking work decisions personally when your appearance is such a central part of the job. They also discuss the importance of being reliable, flexible and professional, and why those qualities matter just as much as potential when it comes to building a career that lasts. 

Alongside this, Freddie and Daisy speak about working together as a couple, how the industry has changed since they first started, and how becoming parents has affected the way they approach work. They share honest insight into balancing freelance careers with family life, the practical pressures that come with that, and how their priorities have shifted over time. 

Freddie Abrahams and Daisy Pettinger on Building a Career in Modelling and Navigating Life Alongside It 

Interview by Tessa Dewing for The Business of Modelling Podcast 

Freddie Abrahams and Daisy Pettinger have both established long-term careers in modelling, working across fashion, lifestyle and commercial campaigns in the UK and internationally. Their experiences reflect two very different entry points into the industry, but a shared understanding of what it takes to sustain a career over time. 

In this episode, they speak about the realities of working as models, including the unpredictability of freelance life, the role of confidence, and how the industry has evolved since they first started. 

Starting Out 

Both Freddie and Daisy came into modelling in different ways, and neither followed a straightforward path. Daisy was scouted at a young age but did not initially take it seriously, while Freddie moved into modelling after working in TV, advertising and PR. “It was never something I really wanted or planned for… I just kind of fell into it.” 

Freddie’s route was more deliberate, built on taking a risk and stepping away from a more conventional career to try something new. “I just needed to get some experience and get some images… I had to try and build something that would give me a real chance.” 

They both highlight how early experiences, including working abroad and building portfolios, played an important role in shaping their careers. 

The Reality of the Industry 

They are open about the challenges that come with modelling, particularly rejection and inconsistency. As Freddie puts it, the nature of the job makes it difficult not to take things personally. “If you’re being rejected, you’re being rejected for you… it’s really hard not to take that personally.” 

Daisy adds that even with experience, confidence is not always stable. “You can’t book every job, and sometimes you don’t book any jobs… it’s hard.” 

They also discuss how much the industry has changed, from regular in-person castings to a more digital process driven by self-tapes and social media. “People can be booked direct from Instagram now… it’s just totally different.” 

Working as a Couple 

Having both worked in the industry for years, Freddie and Daisy eventually found themselves working together on campaigns. They explain that this brings a level of ease, as there is already a natural understanding between them. “From shot one, you’re relaxed… you’re not having to warm into things.” 

At the same time, they acknowledge that working together professionally is very different from their relationship outside of work. “It’s never really like real life… it’s not like we run along hand in hand.” 

Balancing Work and Family Life 

Since becoming parents, their approach to modelling has shifted. They speak about the practical challenges of managing freelance careers while raising a young child, particularly when work can come in at short notice. “It’s a juggling act… you just have to make it work.” 

Despite this, they recognise the flexibility their careers allow. “We are really lucky… we get to see him so much more.” 

A Career That Requires Consistency 

What comes through clearly is that building a career in modelling is not just about getting started, but about staying in it. Freddie highlights the importance of being reliable and available, while Daisy emphasises resilience. “You just have to keep going.” 

Together, their perspective offers a clear and realistic view of the industry, where long-term success is shaped by consistency, professionalism and the ability to navigate both the opportunities and the challenges that come with it.