In this week’s episode, Tessa is with Nina Houwer, one of Berlin’s leading casting directors and co-founder of Troeber Casting. With experience across major fashion, commercial and film campaigns for Zalando, Hugo Boss, Adidas and Mercedes-Benz, Nina offers a behind-the-scenes perspective on how casting decisions are made and what defines great talent in today’s industry.
She speaks about what she looks for in talent today, how individuality and attitude often matter more than perfection, and how digital technology has changed the way castings are run. Nina also reflects on Berlin’s distinct creative energy, the collaboration between agents, clients and casting teams, and the qualities that make talent truly stand out in an increasingly global industry.
Nina Houwer on Casting in Berlin and What Makes Talent Stand Out
Interview by Tessa Dewing for The Business of Modelling Podcast
Nina Houwer is a casting director and co-founder of Troeber Casting, one of Germany’s leading casting agencies. Known for her instinctive eye and calm professionalism, Nina has cast for major brands including Zalando, Hugo Boss, Adidas and Mercedes-Benz, shaping the way individuality and authenticity are represented in modern campaigns.
“Berlin has always been about personality over perfection. I look for something real, someone who captures attention without trying.”
Seeing Beyond the Image
Nina began her career in the creative industries before moving into casting, drawn to the connection between talent and storytelling. Her approach is intuitive, people-focused and informed by experience. “Casting isn’t just about finding a face that fits the brief,” she explains. “It’s about understanding who that person is, what energy they bring, and whether that aligns with the brand.”
Working across fashion, e-commerce and film, Nina has witnessed a shift in what clients and audiences want to see. “There’s been a definite move toward authenticity. Brands are realising that consumers respond to character, not perfection. They want to see themselves represented.”
The Changing Nature of Casting
With digital technology transforming how castings take place, Nina has adapted to new formats while maintaining a personal touch. “Self-tapes and online castings have made the process more efficient, but I still believe in meeting people face to face when possible. You can’t fully capture someone’s presence through a screen.”
She believes the best castings happen when talent feels comfortable to be themselves. “Confidence isn’t about posing; it’s about being present. I tell models to forget what they think we want and show us who they are.”
Individuality, Attitude and Professionalism
For Nina, individuality remains the most valuable quality a model can have. “What stands out is someone with energy and not necessarily the most conventionally beautiful person, but someone with a spark, who listens, engages and takes direction well.”
She emphasises the importance of professionalism and preparation: “Arrive on time, be polite, know what you’re walking into. Casting directors talk, and your attitude will be remembered.”
Berlin’s Creative Identity
Nina describes Berlin as a city built on creativity, freedom and collaboration. “It’s a place that celebrates difference. You’ll see high fashion one minute and raw street style the next, and both are equally inspiring.”
She believes this spirit shapes the city’s casting scene, where individuality and diversity are deeply valued. “Berlin doesn’t have one look. That’s what makes it so exciting, it’s a reflection of real life.”
Looking Ahead
As AI and virtual production begin to influence the modelling and casting industries, Nina remains focused on the human side of her work. “Technology can support the process, but it can’t replace instinct. Casting will always be about connection, and recognising something in someone that feels genuine.”
For her, success isn’t about trends or algorithms, but about creating moments that resonate. “The best casting doesn’t just fill a role; it leaves an impression. You remember the person, not just the picture.”
Nina’s story reflects the balance between creativity and professionalism, artistry, instinct and a belief that in the end, what makes talent truly stand out is being unapologetically real.